When I ask the question, "Where are events going in regard to media strategy?" The answer I am looking for is, "Be sure to make a video of your event." And this is what Colorado Senior Lobby has done with their Senior Day at The Capitol that happened on April 2, 2014.
Here are some details ...
I am a volunteer and one of the Board of Directors for this group. Through the tremendous work of the event committee for this event (in particular Steve Grund), we were able to get a local News personality attend the event which in turn caused the news channel to send a camera crew. The news personality was Mark Koebrich, of KUSA Channel 9NEWS Denver. Mark Koebrich is well-known in Colorado for his 9News Senior Source.
Bottom line is that the 9News Station covered our great event and the Colorado Senior Lobby organization had wonderful promotion for this great event. Here are some links:
Here is a link to the news video 9NEWS produced about the event - Click Here
Here is a link to Colorado Senior Lobby - Click Here
However the next step is that Colorado Senior Lobby hired a videographer to film the event and we are planning to make a few well-crafted short videos. These items should be available in about a week and we will be making more posts about this event and how we are using video to extend the reach of the event. Stay tuned!
One last comment - 9News recently updated their website and I personally like how easy it is to navigate and the combination of video and text. Check it out - Click Here.
And from Colorado Senior Lobby to KUSA Channel 9NEWS - thank you!